The Digital Practice

Design studies

A first impression with a purpose.

Each business needs to prove something different. These studies explore how a website can express that clearly. Each was built for a real Singapore business, to show what its website could be.

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01 · The studies

Four businesses, four personalities.

The words say what your business does.

The colour and the typography say what you are like to deal with.

Design study 01 · Car grooming · Singapore

Care you can see, before you are asked to trust it.

A car care business is chosen on trust in someone else's hands. The site had to look careful before it sold anything, so the work comes first and the enquiry waits until the treatments have been explained.

lustre auto atelier / car grooming study
Car grooming design study, shown in a browser window

The design decision

Show the craft first. Let the enquiry follow the explanation.

The palette it was built on

#101513
#23342b
#36413a
#a9b2ac
#fa8a4c
#f4f4ee

Design study 02 · Pet grooming · Singapore

A feeling of gentle hands, before a single price appears.

When someone is choosing care for a pet, reassurance matters more than detail. Warm portraits and calm colour carry the opening, then the visit is explained in plain words, and only after that does the page ask for a booking.

pet groomers / grooming study
Pet grooming design study, shown in a browser window

The design decision

Trust before detail. Answer the worry about the visit before asking for the booking.

The palette it was built on

#fff9ee
#f8d4df
#f8df84
#cce8ef
#a63254
#493025

Design study 03 · Aquarium studio · Singapore

Room for a little wonder, and somewhere to put it.

An aquarium is bought slowly, by someone reading at night. This study puts the tank behind a viewfinder and the reading beside it, so the picture can be enjoyed and the practical questions answered without ever leaving the screen.

fish & me / aquarium studio study
Aquarium studio design study, shown in a browser window

The design decision

Give the imagery the room it deserves, then keep the answers one tab away rather than one scroll away. Nothing the reader needs is further than a click.

The palette it was built on

#e6ede9
#f6f2e8
#bccbc1
#586b62
#1f3c35
#a34225

Design study 04 · Hair salon · Singapore

The look says it first, and booking never hides.

A salon's website is part of the first impression of its craft. Strong typography and a restrained palette create a distinct feel, with booking easy to find.

beautiful / hair atelier study
Hair salon design study, shown in a browser window

The design decision

Express the business's character without hiding the next step.

The palette it was built on

#f3efe9
#e6e1d9
#d2ccc1
#5a5a60
#17171a
#a65378

Four different businesses. Not one template between them.

Every build starts from what yours must prove

What should your website help someone see?

That starts with your business, your customers and the decision you want to make easier.

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