The Digital Practice

Field notes from the practice

Useful perspective. For your next decision.

Ideas about websites, discovery and business technology, written to help you ask better questions before you invest.

A robot captain steers a small bright liner toward an iceberg whose great bulk hides underwater

10 Aug 2026 · AI in business

The Invisible 75%

The AI model is only part of the investment. What UPS, Morgan Stanley and DBS can teach owners about the work around it.
Conversational AI systems compete as an older scripted chatbot reaches its limits

31 Jul 2026 · Conversational AI

Chatbots Are Dead

Chatbot, assistant or agent? Understand the differences before deciding what your business needs.
A translucent interface plate representing generative engine optimization

14 Jun 2026 · Digital discovery

The Shift in Digital Discovery

How search and AI are changing the way businesses are discovered, and what that means for your website.

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