Field notes from the practice
Useful perspective. For your next decision.
Ideas about websites, discovery and business technology, written to help you ask better questions before you invest.
10 Aug 2026 · AI in business
The Invisible 75%
The AI model is only part of the investment. What UPS, Morgan Stanley and DBS can teach owners about the work around it.
31 Jul 2026 · Conversational AI
Chatbots Are Dead
Chatbot, assistant or agent? Understand the differences before deciding what your business needs.
14 Jun 2026 · Digital discovery
The Shift in Digital Discovery
How search and AI are changing the way businesses are discovered, and what that means for your website.
Want to apply this to your business?
An assessment helps turn general ideas into a useful next step for your own website.